"Prosperity for All", Obereichsfeld, July 1990: In front of the "Eichsfelder Hof" Hotel in Heiligenstadt [8/13]

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July 1 1990
Heiligenstadt, Wilhelmstraße 56
Created By: Bernd Schmidt

License: Creative Commons License


age, Bild (newspaper), child, group of people, hotel, logo, pavement


consumption, economic policy, merchandize, monetary union, sorrow


Heilbad Heiligenstadt

Text in image

Martini / Meister / Pilsener

Eichsfelder Hof

Endlic[h] / Die D-Mark ist da

Other items in this set


"Back then I came up with the slogan 'Im Konsum ist der Westen los' [a pun on how the West was now flourishing at Konsum, the GDR supermarket chain]. On 1 July 1990, the currency union, which was controversial among certain sections of the population, took effect. For many, this change came too soon. They feared that the economy might collapse in the East. In March, I took a look around Obereichsfeld, and the concern was palpable. When the new currency arrived in July, it was quickly followed by completely new products, naturally from the West. Eastern products were removed from the shelves and sold off for next to nothing. On that day, people gathered outside shop windows everywhere, curious to see what was going on inside."

Bernd Schmidt (Göttingen)

Original Caption

"The woman was distributing the Bild newspaper. The headline ran 'Finally! We've got the DM'. No one I watched going by stopped. I was deeply moved by the earnestness and awkwardness with which this woman was trying to get to grips with her new task."